Honda dominates Apeal Study Models
The top model segments of the recent 2007 Automotive Performance, Execution and Layout (APEAL) Study conducted JD Power and Associates was dominated by models of Honda. Four models of Japanese brand vehicles rated as the highest in their respective categories as the Honda Fit (Sub-Compact Car, tied with Toyota Yaris equipped with Toyota radiator, Honda CR-V (Truck / Multi-Activity Vehicle (MAV) Segments), Honda Ridgeline (Pickup median), and the Honda Odyssey for the MPV. In addition, the Honda Civic 2007 also won a prize, 3rd classified in the compact car segment.
The 2007 Automotive Performance, Execution and Layout (APEAL) Study is based on the results of the survey out by staff at JD Power. The respondents' personal customers who have purchased or leased 2007 model vehicles and asked for his assessment for the vehicle during the 90 days of ownership.
According to Neal Oddes, director of product research and analysis for JD Power and Associates:
"Vehicle models with strong customer appeal tend to be in greater demand, thus reducing the need to encourage distributors to increase sales. Offering large incentives decreases the profitability of vehicles, so it is important for manufacturers to incorporate must-have "features and design elements that will attract buyers, which also reduces the need for large customer cash rebates.
Oddes said: "Whether because of the designs fresh or innovative features APEAL results tend to be highest for models when first introduced. It is essential for manufacturers to get release New Vehicle right, since vehicles with scores higher appeal and command higher gross profit and sell more quickly. Two of the models new design - the Mercedes-Benz S-Class (in a tie) and Honda CR-V - also earned awards in the 2007 Initial Quality Study, and are examples of how manufacturers can learn from preceding models to improve in both initial quality and appeal. "
Meanwhile, here's the full list of the three models segment in 2007 APEAL Study.
Sub-Compact Car
Highest ranking: Honda Fit (Tie), Toyota Yaris (TIE)
Nissan Versa
Compact Car
Highest ranking: Volkswagen Jetta
Volkswagen Rabbit
Honda Civic
Sport Compact Car
Highest Classifieds: Volkswagen GTI
Scion tC
Volkswagen Eos
Compact Premium Sporty Car
Highest ranking: Porsche Cayman
Porsche Boxster
Mercedes-Benz CLK
Entry Car
Highest ranking: BMW 3 Series
250/IS Lexus IS 350
Acura TL (TIE)
Audi A4 (TIE)
Midsize Car
Highest ranking: Mercedes-Benz E-Class
350/GS 430/GS Lexus GS 450h
BMW 5 Series
Large Car
Highest ranking: Mercedes-Benz S-Class
BMW 7 Series
Lexus LS 460
Premium Sporty Car
Highest ranking: BMW 6 Series
Mercedes-Benz SL-Class
Chevrolet Corvette
Midsize Sporty Car
In most senior Ford Mustang
Mitsubishi Eclipse
Chevrolet Monte Carlo
Midsize cars
Highest ranking: Nissan Altima Sedan
Volkswagen Passat
Saturn Aura
Large Car
Highest ranking: Hyundai Azera
Toyota Avalon
Dodge Charger
Truck / Multi-Activity Vehicle (MAV) Segments
Compact MAV
Highest ranking: Honda CR-V
Mazda CX-7
Toyota FJ Cruiser
Midsize SUV
In most senior Ford Edge
Saturn Outlook
GMC Acadia
Large MAV
Highest ranking: Nissan Armada
Chevrolet Tahoe
Chevrolet Suburban
Midsize Premium MAV
Highest ranking: BMW X5
Audi Q7 (TIE)
Mercedes-Benz M-Class (TIE)
Large Premium MAV
Highest Classifieds: Cadillac Escalade EXT (Tie), Mercedes-Benz GL-Class (TIE)
Lincoln Navigator
Large Pickup
Highest ranking: GMC Sierra LD
Chevrolet Avalanche
Chevrolet Silverado LD
Midsize pickup
Highest ranking: Honda Ridgeline
Ford Explorer Sport Trac
Toyota Tacoma
Van
Highest ranking: Honda Odyssey
Kia Sedona
Hyundai Entourage
About the Author
Kaye Leery is has a degree in Information Technology. She enjoys her profession as an IT consultant. She is also passionate about writing and plans to pursue a Creative Writing workshop in Iowa.
Car Show Calendar Browsefest A car will be presented 10 am-3 pm at the Coastal Carolina Flea Market, located near the junction of U.S. Highway 78 and College Park Road near Interstate 26 exit 203. Lowcountry Mopars sponsored the event, which will include a car show, car sales yard and meet the exchange parts.
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